Creative Management Software

Creative Management Software:

Creative Management Software is a software that contain a variety of display advertising tools which is utilized by marketing and advertising professionals to manage their creative projects, collaborate, and allocate resources effectively.
An ad design builders can be included which is capable of making dynamic creative in bulk. It is also capable of publishing cross-channel, as well as marketing data collection and analysis. Dynamic creative optimization (DCO) can be employed to automate the optimization of ad content by differentiating users and tailoring the creative which help making a more personalized and powerful ad experience by increasing the overall performance of an ad campaign.

Types of Creative Management Software

• Project Management Software
• Digital Asset Management (DAM) Software
• Graphic Design Software
• Video Editing Software
• Audio Editing Software
• 3D Modeling and Animation Software
• Prototyping and Wireframing Software
• Creative Collaboration Software
• Time Tracking and Project Accounting Software
• Content Creation and Publishing Software
• Social Media Management Software
• Email Marketing Software
• Creative Brief and Ideation Software
• Web Design and Development Software
• Marketing Automation Software

Uses of Creative Management Software

• Project organization
• Asset management
• Design and creation
• Collaboration and feedback
• Version control
• Project planning
• Task assignment
• Time tracking
• Client approval and feedback management
• Creative brief management
• Budget management
• Reporting and analytics
• Marketing and campaign management
• Streamlining workflows
• Portfolio management

Features and Benefits of Creative Management Software:

There are several features of Creative Management Software that can benefit the user in many ways in an organization. Some of these include:

• Creative management software can help you inspire your team, prevent oversights, and meet deadlines.
• Designers and marketing representatives will be able to collaboratively create and manage full scale marketing campaigns from one software solution by using Creative Management Software.
• The lifecycle of a marketing campaign from design to publishing can be performed inside one platform, ensuring collaboration from all sides.
• The software can be integrated with other cross-channel advertising software or demand side platform to provide extra channel coverage. The software can also be can be used to create and deploy full marketing campaigns on their own.
• Collaborative functions for ad design can be provided.
• Live, data-driven dynamic creative can be created.
• Dynamic creative through multiple channels can be published.
• Marketing campaign data can be collected and analyzed.
• Collaboration and  innovation can be encouraged, deadlines can be organized by keeping dates and, people can be inspired to share their ideas and build on them.
• The practical and administrative requirements can be balanced with the imagination, freedom, and creativity needed to stand out.
• The files can be managed efficiently and accessed by team members easily through built-in communication features. The ability to use pre-made templates and to create your own as well for recurring projects make the software more useful for the team.
• Specific question flows for incoming requests can be set with dynamic forms and all these details can be stored in a central location.
• Everyone involved in the project will be able to view projects, tasks, deadlines, dependencies, and scheduling conflicts in a timeline, and track their progress on visual dashboards.
• Custom approval workflows of the software is a useful feature for defining and monitoring your work as each creative team works in its own unique way.
• Real time collaborative editing, visual markups, feedback consolidation, and version control that clearly display the changes in items and approval history is possible with collaborative feedback feature.
• Simple reports can be generated by reporting features that illustrate the progress of your team and value to stakeholders. You can easily export the report to Excel with editable summary reports.   
• Estimation, invoice management, billing, time tracking, and financial reporting features are included in the Budget Management module that capitalize on project data already in your system.
• Critical changes in real time can be notified to the team members by team collaboration features. Shared views, detail history, activity logs, automated alerts, reminder, and status reports can also be provided to keep everyone aligned and informed.
• The content collaboration features like pinned feedback, approvals, and annotations can make it easier to collaborate on creative work.
• Real time visualizations of live data, charts, and key metrics can be included in visual workload management tools for the creative teams to manage their tasks, which can also be customized in drag-and-drop dashboards.