Conversational Marketing Platform

Conversational Marketing Platform:

Conversational marketing is a marketing approach that prioritizes potential customer engagement through personalized, one-on-one conversations to provide specific product recommendations or offers for your business. It involves using various communication channels, such as Targeted messaging and intelligent chatbots,chatbots, social media, email, and messaging apps, to facilitate real-time conversations between businesses and their customers.

Features and Benefits of Conversational Marketing Platform:

There are several features of Conversational Marketing Platform that can benefit the user in many ways. Some of these include:

• Conversational Marketing Platform helps identify interested buyers on social networks or product websites, respond to concerns or frequently asked questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions.
• Intelligent response flows can be created by the sales departments. It uses built-in chatbot and artificial intelligence technology. So, the visitors can be guided through helpful conversations at various touchpoints based on user activity and other details.
• It Follows up with interested customers who do not purchase on the spot, picking up the conversation where it left off.
• Conversational marketing platforms provides a higher standard of customer service and also simplifies the overall buying process for potential customers around the world.
• Conversational marketing platforms helps generate Valuable and qualified leads, provides high level insights into customer demographics and preferences which will help accelerate the sales cycle.
• Conversational marketing platform can be integrated with live chat and chatbot software to produce real time, meaningful conversation with customers at different points in the buying journey.
• There is a combination of automated and live human involvement on the business side that can take control at critical points in the conversation.
• Conversational marketing platform can also be integrated with messengers on social networks as well as SMS or email.
• Conversational marketing platform can be synced with e-commerce platforms or payment gateways to provide detailed product information or complete transactions, respectively.
• Conversational marketing platform can be integrated with bot platforms to create unique messaging applications that suit to the requirements of the user.
• Conversational marketing platform helps creating Intelligent messaging bots that help engage visitors on one or more channels.
• Personalized response flows can be created within conversations by the help of in-build tools.
• It can direct interested buyers to sales representative or online stores for purchasing goods or services by mean of successful conversations.
• Conversational marketing platform can tracked customer journeys by using this platform .It will allow for follow-ups from chatbots or sales representatives
• It is a customer support automation platform that will helps you provide exceptional support experiences to your customers across multiple channels.
• You can convert more of the right leads faster by making it easier for people to engage with your business.
• Higher conversion rates, more opportunities, and a more personal experience with the customer can be created by providing the visitors a way to start conversations instantly on your website instead of forcing them to fill out forms before they can talk to anyone.
• A bot can be used to start the conversation when visitors click to download now, contact sales or book a demo.
• Targeted messages can be send to the visitors who seem most likely to buy the product instead of waiting for them to initiate the conversation.
• You will be available 24/7 to engage with new leads instantly by the help of Conversational marketing platforms.
• The response time can be speed up and it can be ensured that your representative talk to the right people at the right time.