Beach Gear Trends for Summer

The demand for beach gear increases with people going more on beach vacations which can lead to increases in the sales of B2B sellers who specialize in beach wear.

Updated: December 8, 2024

Beach Gear Trends for Summer
Offering profitable goods is one of the proven sales strategies for B2B sellers. It becomes easy to find your target audience and make a lot of sales which will turn into profit by selling profitable goods.

You have to focus on different factors, including the season, target and the trends in the market to figure out what is profitable.

Why Beach Gears are a Profitable Business for B2B Sellers?


Gear, garments, and accessories such as swimsuits, bikinis, and sunglasses which are designed for water based activities or sports like swimming, surfing, scuba diving, and sunbathing are known as beachwear. One of the major driving factors of the beach wear industry is increasing in the number of people engaging in outdoor activities, like water-based sports. The demand for beach gear increases with people going more on beach vacations which can lead to increases in the sales of B2B sellers who specialize in beach wear. Some of the factors that help in the growth of the beachwear industry include:

Increased Interest in Outdoor Activities:
Post-pandemic, outdoor activities like beach visits and swimming have surged in popularity as people embrace the freedom of being outdoors. This has led to a growing demand for appropriate clothing and accessories, particularly beach gear, as more individuals participate in water-based activities.

Comfort and Style:
Random outfits don’t cut it anymore for the beach. Trendy and comfortable options like kaftans and beach dresses are in demand, as people seek beachwear that balances style with practicality.

Heightened Focus on Body Care:
With a rise in fitness activities such as swimming and surfing, people are increasingly aware of the health benefits these bring, including stress reduction, better sleep, and cardiovascular health. Alongside fitness, there’s a growing interest in body care. Products like sunscreen and sunglasses are highly sought after as sunbathing gains popularity.

Beachwear for Men:
Men are becoming more conscious of their style, including beachwear. While women still dominate the beachwear market, men and children are emerging as significant consumers. Fashion brands are responding by expanding their offerings to cater to these groups, ensuring diverse collections for all.

Fashion Meets Function:
The fashion industry has embraced beachwear, integrating stylish elements into functional designs. Fashionable swimwear and beachwear are now featured prominently on runways and in catalogs. Key sports and fashion brands are producing versatile, trendy outfits suitable for activities like swimming and surfing, further driving consumer interest and industry growth.


Beach Gear Trends by Category:


Target Audience: Women are the primary target audience in the beach gear industry, followed by men and children.
Type: Beach outfits and swimwear are some of the most popular beach gear.
Fabric Material: Polyester, spandex, and nylon are common beach outfit materials.
Distribution channel: Online e-commerce platforms are the most commonly used distribution channel. 
Location: North America, Asia Pacific, Europe, The Middle East, and Africa, Latin America are the key regions in the beachwear industry. North America including US, Mexico, and Canada, currently exhibits the largest market in the swimwear industry.

Beach gear is a very viable market. Most of the consumers are women and the most popular distribution channels are e-commerce platforms. The beach wear market will be very suitable and profitable for B2B sellers with the high demand for beach wear and the increase in online shopping.

Beach Gear Trends for Summer:


Beachwear that has started as bikini tops and old-fashioned buttoned-down t-shirts have now evolved into trends like fresh cuts, animal prints, and lots of colors. A lot of variety of stylish beach outfits and accessories are now available in the market. It is essential to offer products that are in trend as a B2B seller to sell better and faster. Here are some trendy beach gear to dominate and sell out in summer.

1. String Bikini Bottoms:
Minimalist yet stylish, string bikini bottoms are perfect for fashion-conscious consumers.

2. Beach Kaftans:
Comfortable and chic, kaftans offer mobility and stylish coverage for beachgoers, often paired with matching swimwear for a unified look.

3. Strong Crisscross or Strings:
One-piece swimwear with straps or crisscross designs adds a fashionable touch to swimsuits, creating stylish patterns across the back, torso, or shoulders.

4. Bandeau Bikinis:
A trending beachwear choice, bandeau bikinis are versatile and can be paired with loose trousers, sarongs, or matching bikini bottoms.

5. Silk Bandanas:
Fashionable and functional, silk scarves can be tied as tops, worn as head wraps, or draped around the waist for versatile beach style.

6. Pastel-Hued Swimsuits:
Pastel tones dominate summer beachwear, offering a soft, trendy palette for swimsuits and other beach attire.

7. Three-Piece Sets:
These versatile outfits typically include a bikini, a sarong, or a matching cover-up, making them ideal for beachgoers seeking an all-in-one solution.

8. Floral Prints:
Vivid floral patterns embody summer vibes, making them a popular choice for sarongs, bathing suits, and beach dresses.

9. Fringe Details:
Fringe accents add playful or dramatic flair to swimsuits, enhancing the overall beach look.

10. Matching Sets:
Coordinated outfits in matching colors or prints simplify beach styling and provide a polished look for sand and sea adventures.

11. Beach Suits:
Loose-fitting, breathable alternatives to traditional workwear, beach suits are perfect for relaxed yet stylish outings.

12. Sarongs:
A staple of summer beachwear, sarongs come in various styles and can be worn short or long, depending on the desired look.

13. Crochets and Knits:
Unique and customizable, crochet and knit beachwear allow wearers to choose coverage while staying trendy.

14. Button-Up Shirts:
Practical and fashionable, button-up shirts double as casual beachwear and dinner attire when paired with shorts or pants.

15. Cutout Swimsuits:
With bold designs and styles, cutouts in swimsuits add a trendy and modern flair to beachwear.

16. Bridal Swimwear:
Bridal-inspired beachwear, including white bikinis and boho lace-trimmed skirts, is perfect for warm-weather weddings.

17. Animal Prints:
From leopard to tiger stripes, animal-print beachwear remains a staple trend, appealing to bold fashion enthusiasts.

18. Beach Dresses:
Practical yet stylish, beach dresses provide sun protection and effortlessly transition from beachwear to evening outfits.

19. Crop Tops:
Halter-neck crop tops are trending in beachwear, offering a casual yet chic option for summer outings.

20. Jumpsuits:
Perfect for post-beach dinners, jumpsuits double as stylish covers for swimwear.

21. Summer Hats:
Essential for sun protection, straw beach hats paired with oversized sunglasses create a glamorous beach look.

22. Sustainable Bath Suits:
Eco-friendly swimwear is gaining popularity as consumers seek sustainable fashion options.

23. Sunscreen:
An absolute must-have, sunscreen protects the skin from harmful UV rays, ensuring safe sunbathing.

24. Waterproof Playing Cards:
Perfect for poolside or beach games, waterproof playing cards add fun without the worry of damage.

25. Summer Totes and Sandals:
Practical and stylish, summer totes and sandals are essential accessories for beachgoers, complementing their beachwear while holding all necessities.