Amazon SEO: Making Your Products Easy to Find

Want to make your products more accessible to find and sell more on Amazon? Amazon SEO can help! Let's find out how to make your product pages stand out.

Updated: June 11, 2024

Amazon SEO: Making Your Products Easy to Find

What is Amazon SEO?

Amazon SEO helps your products appear when people search for things to buy on Amazon. It uses a unique system called the A10 search engine. If you understand how A10 works, you can make your products more popular and sell.

How Amazon's A10 Search Engine Works?

The A10 search engine is like a brain that matches customers' searches with the best products. It focuses on 'revenue per click,' which means it aims to make the most money from each click. When a customer searches for something, A10 tries to show the products that are most likely to sell, increasing sales and revenue for Amazon sellers. The more money a product makes, the higher it will appear in the search results.
Example: Think of it like a race. The fastest runners (best-selling products) get the best spots at the finish line (top of the search results).

How to Make Your Products Rank Higher?

To make your products show up higher on Amazon, focus on two main things: sales velocity and keywords.

Sales Velocity

Sales velocity is critical if you want your product to rank high on Amazon. It shows how fast your product sells. The faster your product sells, the higher it will rank. Here's how you can improve sales velocity:
  • Run Ads: Use pay-per-click (PPC) advertising to get more people to see and buy your product.
  • Check Conversion Rates: Look at how many people buy your product after seeing it.
  • Get Reviews: Encourage customers to leave reviews. Good reviews can help boost your sales.

Increasing your sales velocity can help your product get noticed on Amazon. You can also register with Getatoz and create your catalog to help increase sales. Getatoz offers direct links to Amazon product pages for its premium members, helping drive more sales and leads.


Keyword Mastery

Keywords are the words people type when they search for something. Use the right keywords so your product shows up in searches. Here are some tips:
  • Know who you want to sell to
  • Use keywords in your product titles and descriptions
  • Don't repeat the same keyword too many times
  • Use backend keywords that customers don't see but help your product show up in searches

Making Your Product Listing Better

Ensure your product listing is excellent to get more people to click on your product. Here's how:

Write a Good Product Title
The product title should tell people exactly what your product is. Include important details like brand, size, and color. Use the following templates:
  • Kitchenware: Brand + Model Name + Model Number + Size + Product Type
  • TV Sets: Brand + Model Name + Product Type + Color
  • Video Games: Brand + Product Type + Type of Platform
  • DVD Players: Brand + Model Name + Size + Product Type + Screen Type
  • Jewelry: Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type

For a blue ceramic mug, you might write: "CozyMugs Blue Ceramic Mug - 12 oz."

Write a Good Product Description

A good product description gives more details and shows why the product is excellent. Don't just repeat what's in the title. Here are some tips to make it better:
  • Tell a Story: Share the making of the product or why it's unique.
  • Use Real Reviews: Include a short story from a customer who loves the product.
  • Keep it Short: People prefer to read shorter texts. Keep your description short and easy to read.
  • Use Short Paragraphs: Write in short paragraphs, with about three lines each. Use HTML line breaks to separate them.
  • Use Formatting Tools: Use bullet points, lists, and bold or italic text to make your description stand out.

Use Bullet Points

Bullet points should quickly show the best things about your product. Each bullet point should have a different benefit. Keep them short but full of important information.

Take High-Quality Photos

Good photos are essential. Make sure your pictures are clear and show the product from different angles. Use a white background to make your product look professional.
Activity: Try taking a picture of your favorite toy from different angles. Which picture shows it best?

Common Amazon SEO Mistakes

Avoid these mistakes to keep your SEO working well:
  • Not Managing Your Inventory Well: Make sure you have enough stock.
  • Not Keeping Up with SEO: Regularly check how well your SEO works and adjust as needed.
  • Ignoring the A10 Updates: Keep up with changes in the A10 search engine and update your strategies.
  • Not Checking Competitors: See what your competitors are doing and find ways to do it better.
  • Giving Wrong Information: One of the worst mistakes you can make is writing false information about your products. Lying about your products will hurt your business and make customers lose trust. Always tell the truth about what you're selling.
  • Not Asking for Help: Many new Amazon sellers believe they can create the perfect SEO strategy independently. While this is possible, it often takes time away from other vital parts of your business. Creating an effective Amazon SEO strategy takes time. Learning basic SEO concepts is essential to improving your eCommerce success. Consider hiring a professional Amazon SEO company to assist with your SEO needs.

Following these tips can make your products more visible on Amazon and increase your sales.